I BELIEVE GREAT BRANDS DON’T HAPPEN BY ACCIDENT.

They’re crafted, strategized, designed and nurtured. LET ME DO JUST THAT FOR YOU! I am a Creative Director... with 20 years experience bringing carefully crafted brands to life and leading teams that deliver meaningful results. An eye for details and quality design, I push brands forward by developing content that is beautifully executed, persuasive, and engaging, all while staying true to the brand’s voice. With both agency and in-house experience across multiple channels (CPG, E-Com, Gifting, Gourmet Foods, Retail),

When it comes down to the nitty gritty details I can assure you I have done it all! Well versed in a variety of creative deliverables, I collaboratively partner cross functionally from concept to completion to oversee all campaign details, and ensure that the collective vision for the brand is realized in a cohesive manner.

 
 

MY SPECIALTIES:

Branding & Design

  • Brand identity design & strategy

  • Brand positioning & style guide development

  • Print, digital, and packaging design

  • UX design & wireframing

  • E-commerce design (Shopify, WordPress)

  • Pre-press and production oversight

Creative Concept Development

  • Campaign ideation & strategy

  • Group brainstorming & collaboration

  • Storytelling & messaging strategy

  • Developing adaptable creative for multi-channel marketing

  • Cross-branding promotions

  • Content strategy development

  • Pitching & presenting concepts

Leadership & Operations

  • Project management & process development/enhancement

  • Team building, mentoring, and leadership

  • Agency & in-house experience managing cross-functional teams

  • Managing freelance and contract talent to scale creative operations

Art/Creative Direction

  • Photo/video shoot concept & art direction

  • Visual storytelling across digital platforms

  • Website art direction & creative oversight

  • Content creation for digital, print, and social media