MedCline

The Ask: Excite customers with the possibility of sleeping better and nighttime symptom relief, elevate brand and improve current high performing ads and balance sale driven messaging with benefits driven messaging.

I led the creative transformation of MedCline, overseeing a full brand overhaul to elevate its identity and customer experience. My role encompassed refining the brand’s visual and messaging strategy, ensuring a cohesive and elevated presence across website, digital, print, and packaging.

A key focus was enhancing the customer journey—developing premium content, refreshing packaging for a more thoughtful unboxing experience, and redesigning the website to improve usability and brand storytelling. This new era of MedCline’s brand was reinforced through a highly targeted, multi-channel campaign that strengthened engagement and market positioning.