OLMECA ALTOS SUMMER SWEEPSTAKES CAMPAIGN
DIGITAL, APP DESIGN, SOCIAL MEDIA, PRINT, APPAREL
The goal was to introduce consumers to Olmeca Altos Tequila, boost in-store engagement and promote a trip give away. The work leads with the Altos heritage/craft story, while promoting their summer “Win a Trip to Mexico and visit their distillery” sweepstakes with new POS and digital promotions through web and social media.