SHARI’S GOURMET

I led the creative direction across all consumer touchpoints—including website, TV/video, photography, digital marketing, social media, and print collateral—to create a cohesive and engaging brand experience. Every element of the campaign was intentionally crafted to inspire shoppers to "send some happy" and bring a smile to their day. The overarching creative strategy focused on driving brand loyalty and increasing marketplace awareness.

Welcome to Shari’s Gourmet… the place where happy lives.

The Ask: Evolve the Shari’s Berries brand from a transactional - direct response focus to a customer centric brand. Re-position the brand to a gourmet gifting brand, going beyond the dipped berry category. Develop a cohesive launch campaign that supports the brand’s evolution from Shari’s Berries to Shari’s Gourmet across all marketing channels.

Give Happy. Get Happy. campaign for Shari’s Gourmet is all about the happy. Whether it’s the joy of receiving a gift that’s just so you, or the satisfaction of finding that one special surprise that’s just right... This campaign focussed on communication that connects with new customers while showing current customers that Shari’s Gourmet is an exciting expansion of the quality products they’ve come to expect from Shari’s Berries. 

The art direction for the campaign launch was designed to captivate and engage audiences across all platforms.

• Dynamic, appetite-delighting macro food photography brought the products to life, highlighting rich textures, fresh ingredients, and mouthwatering details to create an irresistible visual appeal.

• Eye-catching and thumb-stopping graphics and messaging ensured immediate impact, using bold typography, playful compositions, and compelling copy to draw attention and communicate key brand messages effectively.

• Bold, colorful, and engaging backgrounds added vibrancy and energy to the campaign, reinforcing brand identity while making each visual stand out across digital, social, and print channels.