“SHARI’S GOURMET” RE-BRAND LAUNCH

LOGO, VISUAL TONE, PACKAGING, BRAND CAMPAIGN
I oversaw creative expression across all consumer touch points including website, TV/video, photography, digital marketing, and print collateral. Every aspect of this campaign was thoughtfully designed to inspire shoppers to send some happy… and to add a smile to their day.

Welcome to Shari’s Gourmet… the place where happy lives.

The Ask: Evolve the Shari’s Berries brand from a transactional - direct response focus to a customer centric brand. Re-position the brand to a gourmet gifting brand, going beyond the dipped berry category. Develop a cohesive launch campaign that supports the brand’s evolution from Shari’s Berries to Shari’s Gourmet across all marketing channels.

About: Shari’s rebrand activation included everything from logo, visual tone, packaging to creative campaign for launch. I collaborated cross functionally on consumer segmentation research, brand architecture development, with the overarching goals to drive loyalty and marketplace awareness.

Approach: Give Happy. Get Happy. Shari’s Gourmet is all about the happy. Whether it’s the joy of receiving a gift that’s just so you, or the satisfaction of finding that one special surprise that’s just right... The Give Happy. Get Happy campaign focuses on communication that connects with new customers while showing current customers that Shari’s Gourmet is an exciting expansion of the quality products they’ve come to expect from Shari’s Berries.

•Dynamic, appetite-delighting macro food photography

•Eye-catching and thumb-stopping graphics and messaging

•Bold, colorful and engaging backgrounds

Shari’s Gourmet - Visual tone

Website - desktop/mobile