“SEND MOM SOME HAPPY” CAMPAIGN

CONCEPT, WEBSITE, PHOTOGRAPHY, TV/VIDEO, DIGITAL MARKETING
Leveraged Shari’s Valentine’s Day2019 results to create a dynamic, compelling Mother’s Day campaign, amplifying taste appeal! I Oversaw creative expression across all consumer touch points including website, TV/video production, photography, digital marketing channels, and print collateral.

About: This campaign is all about showing consumers Shari’s crave-worthy treats, carefully crafted presentation and effortless (and, with this offer, affordable) gifting experience. Through the thoughtful combination of beautiful, taste appeal-inspired images, playful references to Mom, and DR calls to action, we embraced a direct, transparent approach to Mother’s Day, all the while celebrating the special connection that makes your relationship with Mom so unique.

Behind the Scenes: The making of. Check it out.