Pro Flowers & Sharis Berrie’s

The Ask: Create a bold, attention-grabbing campaign that unites the ProFlowers and Shari’s Berries brands for the first time, encouraging shoppers to go all out for Valentine’s Day with a Perfectly Paired™ gift—flowers and berries delivered together in one beautifully presented box. The campaign should dramatize the gifting experience, emphasizing the excitement of unboxing a thoughtful and unexpected surprise.

Behind The Scenes: The making of. Check it out.

The "Go Big This Valentine’s Day" campaign was designed to make a lasting impression by showcasing the beauty and indulgence of The Perfectly Paired™ Collection—a seamless combination of ProFlowers' fresh blooms and Shari’s Berries' decadent treats. I led the team with a multi-channel approach, including concept development, website experience, photography art direction, TV/video, digital marketing, and out-of-home advertising, we brought the gifting moment to life. By focusing on the intricate details of the unboxing experience, the campaign reinforced the idea that a grand romantic gesture starts inside the box.