ShopFloor Coffee

As ShopFloor Coffee expanded, they needed a brand that could keep pace with new opportunities and strengthen their marketing efforts. 


The Ask: Evolve the ShopFloor brand, product packaging and digital channels to improve how it connects with its customers and enable the team to explore new marketing channels.

 

Brand Solutions:

  • Brand Refresh

  • New Visual ID and Brand Assets for use in digital, social, print and collateral

  • Product Positioning and Branding

  • Product Packaging Design

  • Website Refresh 

  • Social Media Strategy and Management

Developing a clear, compelling brand foundation and identity, ShopFloor now effectively connects with its target audience—leveraging its premium coffee to engage the manufacturing industry and unlock expanded partnership opportunities.