“SO GOOD SHE’LL SWEAR” CAMPAIGN

CONCEPT, WEBSITE, PHOTOGRAPHY ART DIRECTION, TV/VIDEO, DIGITAL MARKETING
I oversaw creative expression across all consumer touch points including website, TV/video production, photography, digital marketing channels, and print collateral.

The Ask: Create a campaign that breaks through the clutter of Mother’s Day messaging and convinces customers to choose Shari’s Berries for Mom.

About: This campaign hinged greatly on the idea of Mom swearing with delight, rather than simply using swearing for shock value. Messaging was rooted in humor and grounded by our campaign taglines. Keeping the campaign both thoughtful and disruptive, we were able to achieve stronger brand awareness while remaining true to the bold and playful pillars of the brand.

Approach: Mom deserves the best. Something thoughtful, delicious and unexpected. So, why not do something a little different this Mother’s Day and surprise her with the mother of all gifts: a treat from Shari’s Berries. In fact, a Mother’s Day gift from Shari’s Berries is so jaw-dropping and unexpected that it can evoke some pretty explicit reactions from Mom. Go ahead, treat her to something unique and delicious, designed with Mom in mind. Mom’ll love it… We swear.

MOTHER’S DAY
Social media shorts