Uqora
The Ask: To address declining ad response rates, Uqora needed a fresh creative strategy—one that truly resonated with those who understand the need for Uqora firsthand. This insight led to the development of the "There's a Better Way" campaign, this approach leveraged real customer experiences. By integrating core brand elements with authentic storytelling, allowing a more engaging and relatable ad strategy that connected with Uqora’s audience on a deeper level.
Campaign Solutions:
Creative Development of Omni-Channel Campaign
Development of video assets and new logo animations
Multiple iterations for Broadcast, Digital, & Social applications
Art Direction of Product shots for multiple SKUs
"There is a Better Way", Campaign brought the subject of urinary health out of the shadows to highlight stories of real people as they share their experience battling UTIs. Needing an evolution away from Founder driven stories, I led a new direction for the brand by bringing the focus of this campaign to the real impact their products have on the lives of their customers.
“Working with Jen and the Dominant team was an absolute pleasure! They brought our customer’s story to life with authenticity and creativity. While working with real customers can be unpredictable, Jen and her team handled everything seamlessly—from recruitment to shoot day—making the entire process smooth and enjoyable.”
